Mar 22, 20181 minWhat happens when women overtake men?Last week I wrote an article on an impending high impact sociological change that not many have acknowledged. It talks about the...
Jul 8, 20171 minHow context cues behaviorWe tend to believe that Indians behave ‘properly’ only in foreign countries – Singapore or USA; that Indians in India are boorish and...
Jun 30, 20173 minCheating ourselves to Death?India is often referred to as the diabetes capital of the world, with around 41 million people living with diabetes in 2007, and...
Sep 29, 20162 minDealing with FraudThe incentive structure of Wells Fargo has been rightly criticized for the fake account scandal. The roasting of Wells Fargo CEO at the...
Aug 5, 20163 minIrrationality in the face of imminent deathThe video on how the passengers of the Emirates plane that met with an accident at Dubai airport behaved, holds major lessons on how...
Oct 30, 20152 minIs the end of one-child policy, beginning of a new experiment?As per the recent NY Times article, one of the biggest human experiment “One-Child Policy” has come to an end. The policy came into...
Jun 16, 20151 minNutrition SBCC VideoFinal Mile is part of the SBCC (Social Behavior Change Communication) Expert Working Group constituted by SPRING & GAIN under the aegis...
Apr 2, 20153 minThe bigger tragedy of the Germanwings disasterJust as you were about to hand over the appointment letter to a new employee who has passed all the qualifying tests with flying colours,...
Nov 8, 20144 minWhy do we still discriminate?Growing up in a socialist economy comes with its unique set of experiences. One particular experience that stands out in my memory is the...
Oct 8, 20141 minThe science of givingWSJ Mint recently came out with an issue fully dedicated to Philanthropy. One of the subjects the issue touched upon was the increasing...
Apr 22, 20141 minNudging to SafetyA recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related...
Sep 16, 20131 minTurning cities into living labs. 10 examples from around the worldRapid urbanisation is resulting many anticipated and unanticipated problems. The nature and intensity of such problems varies rapidly...
May 16, 20132 minWhat do we all have in common with the IPL players caught fixing ?So, another fixing scandal hits Cricket and IPL comes in to news for the wrong reasons, once again. A lot of questions are being asked....
Apr 4, 20132 minContext is criticalOften we come across new findings in brain research from fairly credible sources that explain how humans think and make decisions. Our...
Dec 24, 20122 minHow do we prevent people from overexploiting their resources?Are people not aware that over-consumption of resources such as underground water could lead to issues in the future? When living in a...
Nov 5, 20122 minWhy do golfers miss an eagle?Lets see if Prospect Theory can provide us with some explanation. People’s perception of gain are defined relative to a neutral reference...
Sep 18, 20122 minWhat is common between Habits, OCDs and Addiction?Can you try listing your habits? Do you sometimes catch yourself obsessing about silly things? Do you know people that are struggling to...
Aug 21, 20122 minScientists dispel ‘Miserable Monday’ myth…but have they, really?BBC recently reported this story on how Prof Arthur Stone of Stony Brook University and his team conducted a massive study and concluded...
Apr 7, 20122 minAffordances: Designing for actionAs designers we constantly ponder ‘What is the ultimate measure of success for design?’ In my opinion its easy adoption by the end user,...
Mar 12, 20121 minDry intellectual pursuits solving problems on the groundMint WSJ featured us in the latest Lounge edition (March 10, 2012). Niranjan Rajadhyaksha has put together a fantastic piece titled ‘The...