Mar 27, 20201 minDelinquency management in a post-COVID worldThe current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial...
Mar 26, 20201 minSustaining Newly Acquired Hand-wash BehaviorsIn the current context of social distancing driven by COVID-19, we’ve picked up or amped up a few behaviors – increased hand-washing is...
Apr 5, 20181 minBlameless driverless cars (and their consequences)On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries....
Mar 6, 20181 minCan good guys with guns stop bad guys with guns?I wrote an article delving into behavioral issues behind Trump’s proposal of arming school teachers to solve school shootings. Drawing...
Mar 5, 20181 minDecision making among people living with Parkinson’s DiseaseWe had a very meaningful opportunity to partner with UCB Pharma on understanding what drives treatment decisions among Parkinson’s...
May 26, 20174 minNudging Accurate Road Crash InvestigationAround 400 people lose their lives on Indian roads every day. In order to reduce this death count and improve road safety, we need to...
Mar 15, 20175 minThe American Health Care Act’s (dis)Incentives http://www.commondreams.org/views/2017/03/09/american-health-care-act-wealth-grab-not-health-plan The Republicans have recently released...
Sep 29, 20162 minDealing with FraudThe incentive structure of Wells Fargo has been rightly criticized for the fake account scandal. The roasting of Wells Fargo CEO at the...
Sep 21, 20161 minESOMAR Excellence Award for the Best Paper 2015/2016We are delighted with the news that our paper: Red Alert: Understanding the demand and supply side of girl child trafficking using a...
Sep 15, 20164 minIndia’s behavioral science policy unit – Challenges and wayforwardTwo recent stories that appeared in Indian media suggest that the Indian Central (Federal) Government is looking to set up a behavioral...
Aug 10, 20164 minGrowth in the design economyThe limited ability of economists to account for the value addition given to goods and services by design (as well as other emerging...
Apr 27, 20166 minWant well-behaved MPs? Stop televising parliament“Don’t use unparliamentary language”, a surprisingly common response to unwarranted rudeness used in parts of northern India, has...
Oct 30, 20152 minIs the end of one-child policy, beginning of a new experiment?As per the recent NY Times article, one of the biggest human experiment “One-Child Policy” has come to an end. The policy came into...
Oct 27, 20152 minGetting emotional about razor cartridgesHow do you feel about these two Gillette razor blades? Do you like one over the other? Which one would you use? Though they may seem very...
Jun 22, 20152 minColour Me Yellow!As individuals, the way we each perceive colours might differ, but it does not change the universal emotional responses we have to them....
Jun 16, 20151 minNutrition SBCC VideoFinal Mile is part of the SBCC (Social Behavior Change Communication) Expert Working Group constituted by SPRING & GAIN under the aegis...
Jun 15, 20151 minThe Sanitation MonsterThe Sanitation Monster Thanks to Final Mile’s work in the Sanitation context, I have the opportunity to attend some of the conferences on...
Nov 8, 20144 minWhy do we still discriminate?Growing up in a socialist economy comes with its unique set of experiences. One particular experience that stands out in my memory is the...
Oct 8, 20141 minSanitation crisis in India : Toilets & UsageSanitation is a serious problem that deserved urgent national attention. It is finally getting that attention. One of the problems in the...
Apr 22, 20141 minNudging to SafetyA recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related...