I wrote an article delving into behavioral issues behind Trump’s proposal of arming school teachers to solve school shootings. Drawing...

We had a very meaningful opportunity to partner with UCB Pharma on understanding what drives treatment decisions among Parkinson’s...

The past couple of years have been painful for Social Sciences, with the replicability crisis putting a dent on the credibility of...

We tend to believe that Indians behave ‘properly’ only in foreign countries – Singapore or USA; that Indians in India are boorish and...

We are delighted with the news that our paper: Red Alert: Understanding the demand and supply side of girl child trafficking using a...

Two recent stories that appeared in Indian media suggest that the Indian Central (Federal) Government is looking to set up a behavioral...

The Paris attacks have been a major shock and we are understandably upset. Most of us have been reminded of some of the earlier acts of...

Final Mile is part of the SBCC (Social Behavior Change Communication) Expert Working Group constituted by SPRING & GAIN under the aegis...

The Sanitation Monster Thanks to Final Mile’s work in the Sanitation context, I have the opportunity to attend some of the conferences on...

Just as you were about to hand over the appointment letter to a new employee who has passed all the qualifying tests with flying colours,...

Growing up in a socialist economy comes with its unique set of experiences. One particular experience that stands out in my memory is the...

Brazil lost it’s star player in the game against Colombia. Some say they may have lost the world cup as well. But does Brazil still have...

We caught this piece of communication developed by Chicago Transit Authority(CTA). The basic point of this is to tell people that the...

Often we come across new findings in brain research from fairly credible sources that explain how humans think and make decisions. Our...

Our work to reduce trespassing fatalities on Mumbai’s suburban railway system has been reported many times. Based on its success, Western...

The news is abound with the shocking narration by the friend of the Delhi rape victim as regards the efficiency of the Delhi Police....

However gruesome and shameful the events are, we should hold back before we declare ourselves inhuman. We see so many acts of kindness...

Delhi Protests . (Source Reuters/Mansi Thapliyal) The recent horrific rape and the subsequent protests have led to many emotional...

While dealing with measures to reduce risk we usually ask the question “Is this effective?”  Safety experts urge that the right question...

Prospect theory (Kahneman & Tversky, 1979) is a descriptive theory that models real-life financial decisions people make when faced with...