Can Brazil still win the World Cup?
Brazil lost it’s star player in the game against Colombia. Some say they may have lost the world cup as well. But does Brazil still have...
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- Jan 3, 2014
- 3 min
Rise in ski helmet use, but no reduction in fatalities. Why?
The recent skiing accident of Michael Schumacher has shook the sporting world. The F1 world and many more people are praying for him. We...
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- Oct 30, 2013
- 2 min
Andhra Bus Accident: A tale of different narratives
A tragic accident involving a Volvo bus happened on the Bangalore – Hyderabad highway today. 44 passengers are feared killed. The bus...
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- Oct 15, 2013
- 3 min
Chicago transit authority – Right diagnosis. Wrong Prescription
We caught this piece of communication developed by Chicago Transit Authority(CTA). The basic point of this is to tell people that the...
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- Sep 26, 2013
- 2 min
Which iPhone are you buying?
Yesterday my colleague and I were debating which iPhone version he should buy since he has finally decided to give up his old blackberry....
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- Sep 19, 2013
- 2 min
Why didn’t the driver stop?
In a a tragic accident between a bus and train in Ottawa, Canada, 6 people died, 8 were critically injured and 30 were hospitalized. The...
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- Aug 7, 2013
- 5 min
Cognitive Biases in Evaluating Human Life
One of the greatest feats of the human brain is its ability to filter a vast amount of information into a manageable stream of relevant...
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- Apr 4, 2013
- 2 min
Context is critical
Often we come across new findings in brain research from fairly credible sources that explain how humans think and make decisions. Our...
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- Mar 11, 2013
- 1 min
Western Railways moves to cut track deaths by implementing Final Mile’s interventions
Our work to reduce trespassing fatalities on Mumbai’s suburban railway system has been reported many times. Based on its success, Western...
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- Feb 6, 2013
- 1 min
Innovation Infanticide
Our CEO, Biju Dominic recently spoke on ‘Innovation Infanticide’ at TEDxXIMB. $1.4 Trillion was spent on R&D in 2012. 1,300,000 research...
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- Feb 6, 2013
- 1 min
From Product to Market.TIE Omidyar Network Affordable Healthcare Summit
TIE and Omidyar Network recently organised the ‘Affordable Healthcare Summit’ in Delhi. Our co-founder, Ram Prasad was on the Panel, ...
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- Jan 7, 2013
- 3 min
Did the police really take too long?
The news is abound with the shocking narration by the friend of the Delhi rape victim as regards the efficiency of the Delhi Police....
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- Jan 5, 2013
- 3 min
Why don’t we help…and why do we ?
However gruesome and shameful the events are, we should hold back before we declare ourselves inhuman. We see so many acts of kindness...
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- Dec 28, 2012
- 2 min
Lets get emotional
Delhi Protests . (Source Reuters/Mansi Thapliyal) The recent horrific rape and the subsequent protests have led to many emotional...
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- Dec 14, 2012
- 1 min
Reducing collissions at unmanned railroad crossings : ForbesIndia story
Back on the success of our work to reduce fatalities due to trespassing, North Western Railways approached us with a more wide spread...
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- Dec 5, 2012
- 2 min
Should we adopt a rational response to risk ?
While dealing with measures to reduce risk we usually ask the question “Is this effective?” Safety experts urge that the right question...
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- Nov 19, 2012
- 2 min
Getting Emotional about Prospect Theory
Prospect theory (Kahneman & Tversky, 1979) is a descriptive theory that models real-life financial decisions people make when faced with...
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- Sep 18, 2012
- 2 min
What is common between Habits, OCDs and Addiction?
Can you try listing your habits? Do you sometimes catch yourself obsessing about silly things? Do you know people that are struggling to...
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- Aug 21, 2012
- 2 min
Scientists dispel ‘Miserable Monday’ myth…but have they, really?
BBC recently reported this story on how Prof Arthur Stone of Stony Brook University and his team conducted a massive study and concluded...
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- Aug 17, 2012
- 2 min
The Nocebo Effect
The Nocebo effect has been garnering a lot of attention these days. Its more widely known counterpart, the Placebo effect, occurs when...
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