Oct 18, 20175 minThe Science Of I’m SorryImage Credits www.pexels.com How an apology helps to restore relations. Many of us have been raised to think that anger is a bad thing....
May 26, 20174 minNudging Accurate Road Crash InvestigationAround 400 people lose their lives on Indian roads every day. In order to reduce this death count and improve road safety, we need to...
Nov 18, 20152 minParis attack and the problem of categorizationThe Paris attacks have been a major shock and we are understandably upset. Most of us have been reminded of some of the earlier acts of...
Oct 27, 20152 minGetting emotional about razor cartridgesHow do you feel about these two Gillette razor blades? Do you like one over the other? Which one would you use? Though they may seem very...
Jun 22, 20152 minColour Me Yellow!As individuals, the way we each perceive colours might differ, but it does not change the universal emotional responses we have to them....
Jun 16, 20151 minNutrition SBCC VideoFinal Mile is part of the SBCC (Social Behavior Change Communication) Expert Working Group constituted by SPRING & GAIN under the aegis...
Apr 2, 20153 minThe bigger tragedy of the Germanwings disasterJust as you were about to hand over the appointment letter to a new employee who has passed all the qualifying tests with flying colours,...
Apr 1, 20152 minAre we better off living in California?It’s a question my wife & I have been debating since we moved to Chicago in January. Of course, the weather is the primary trigger....
Nov 8, 20144 minWhy do we still discriminate?Growing up in a socialist economy comes with its unique set of experiences. One particular experience that stands out in my memory is the...
Jul 8, 20143 minCan Brazil still win the World Cup?Brazil lost it’s star player in the game against Colombia. Some say they may have lost the world cup as well. But does Brazil still have...
Apr 22, 20141 minNudging to SafetyA recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related...
Jan 3, 20143 minRise in ski helmet use, but no reduction in fatalities. Why?The recent skiing accident of Michael Schumacher has shook the sporting world. The F1 world and many more people are praying for him. We...
Oct 15, 20133 minChicago transit authority – Right diagnosis. Wrong PrescriptionWe caught this piece of communication developed by Chicago Transit Authority(CTA). The basic point of this is to tell people that the...
Sep 26, 20132 minWhich iPhone are you buying?Yesterday my colleague and I were debating which iPhone version he should buy since he has finally decided to give up his old blackberry....
Sep 19, 20132 minWhy didn’t the driver stop?In a a tragic accident between a bus and train in Ottawa, Canada, 6 people died, 8 were critically injured and 30 were hospitalized. The...
Sep 16, 20131 minTurning cities into living labs. 10 examples from around the worldRapid urbanisation is resulting many anticipated and unanticipated problems. The nature and intensity of such problems varies rapidly...
Aug 7, 20135 minCognitive Biases in Evaluating Human LifeOne of the greatest feats of the human brain is its ability to filter a vast amount of information into a manageable stream of relevant...
Jul 18, 20132 minChanging the behavior of Open DefecationBuilding toilets for over 50% of India’s population that defecate in the open is the primary goal of the Nirmal Bharat Abhyan (the...
Mar 11, 20131 minWestern Railways moves to cut track deaths by implementing Final Mile’s interventionsOur work to reduce trespassing fatalities on Mumbai’s suburban railway system has been reported many times. Based on its success, Western...
Mar 4, 20132 minBeware of Bigger Cars!A recent news article talks about pedestrians and bikers being the most vulnerable on Mumbai roads. 57% of the deaths on Mumbai roads...