Apr 5, 20181 minBlameless driverless cars (and their consequences)On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries....
Mar 6, 20181 minCan good guys with guns stop bad guys with guns?I wrote an article delving into behavioral issues behind Trump’s proposal of arming school teachers to solve school shootings. Drawing...
May 26, 20174 minNudging Accurate Road Crash InvestigationAround 400 people lose their lives on Indian roads every day. In order to reduce this death count and improve road safety, we need to...
Nov 2, 20163 minAre all crashes, ‘accidents?’FinalMile works on a number of road safety projects where we are tasked with reducing incidents on highways. A key part of the work is...
Aug 5, 20163 minIrrationality in the face of imminent deathThe video on how the passengers of the Emirates plane that met with an accident at Dubai airport behaved, holds major lessons on how...
Apr 22, 20141 minNudging to SafetyA recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related...
Jan 3, 20143 minRise in ski helmet use, but no reduction in fatalities. Why?The recent skiing accident of Michael Schumacher has shook the sporting world. The F1 world and many more people are praying for him. We...
Oct 15, 20133 minChicago transit authority – Right diagnosis. Wrong PrescriptionWe caught this piece of communication developed by Chicago Transit Authority(CTA). The basic point of this is to tell people that the...
Sep 19, 20132 minWhy didn’t the driver stop?In a a tragic accident between a bus and train in Ottawa, Canada, 6 people died, 8 were critically injured and 30 were hospitalized. The...
Mar 11, 20131 minWestern Railways moves to cut track deaths by implementing Final Mile’s interventionsOur work to reduce trespassing fatalities on Mumbai’s suburban railway system has been reported many times. Based on its success, Western...
Mar 4, 20132 minBeware of Bigger Cars!A recent news article talks about pedestrians and bikers being the most vulnerable on Mumbai roads. 57% of the deaths on Mumbai roads...
Dec 14, 20121 minReducing collissions at unmanned railroad crossings : ForbesIndia storyBack on the success of our work to reduce fatalities due to trespassing, North Western Railways approached us with a more wide spread...
Oct 26, 20122 minI am not a Cheater…“Please don’t cheat “ vs “ Please don’t be a cheater” – which of the above statements do you think will actually influence your actions?...
Jul 20, 20122 minPointing and Calling…and Encoding!It would be redundant to establish again the huge role that human error has in traffic, railway and airline accidents. For the last 100...
Dec 14, 20112 minFeel Unsafe … To Be SafeThe blame game began in full force. The tragic incident at the AMRI hospital deserved it. Some of them sounded as follows … “When...