When you’re holding a product in your hands, what’s really important is being comforted that this product won’t let you down. My Diet Pepsi can pulled this off wonderfully the other night. We couldn’t stress more on the role of branding at the point of action. If you know me well, I am not a fan of these diet drinks. Instead of those missable “Best Within 6 Months…” legalese, Pepsi did a great job of putting me at ease and priming me to enjoy the cola within the can. Simple.