As per the recent NY Times article, one of the biggest human experiment “One-Child Policy” has come to an end. The policy came into effect in the 1970s as a response to the concern that the population growth was impeding economic growth. The reversal seems to be a response to a new problem – aging of the population. The ethics and rationale behind such government interventions have been and will continue to be debated in the public policy and macroeconomic circles. But lets v
When you’re holding a product in your hands, what’s really important is being comforted that this product won’t let you down. My Diet Pepsi can pulled this off wonderfully the other night. We couldn’t stress more on the role of branding at the point of action. If you know me well, I am not a fan of these diet drinks. Instead of those missable “Best Within 6 Months…” legalese, Pepsi did a great job of putting me at ease and priming me to enjoy the cola within the can. Simple.
If you had a bottle that claimed 300% more oxygen, what could you do with the product to telegraphically convey the attribute, rather than just stating it in bold on the bottle? The other day, my cabbie had this refilled bottle of Manikchand Oxyrich that seemed to convey that aspect instantly. Of course, this wasn’t the original, but wouldn’t it be great if the company had these bubbles built into their product design? #design #bottledwater #manikchandoxyrich #telegraphicdesi
How can we get people to be more active? How do you get people to not litter? What can you do to make people recycle? All of these require changes in behaviour, and Volkswagen is spearheading this effort with what they call the Fun Theory, which is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. If you haven’t yet seen this video, take a look… All of a sudden, people feel like taking the stairs. And how?
It’s interesting to see how simple codes and meanings can be inextricably linked with cultural contexts. For instance, take these three examples from Bombay This is the First Class Compartment on the local train You’ll see this at every construction site The cops move around in these colours So, lets see how this works. There was this one little proverb we learnt as kids, which went… stop says the red light
go says the green
pause says the amber light
blinking between. Lookin
Go, stand outside your local kirana store during peak hours and see how people are buying. Everyone’s in a hurry, they come prepared, pick up their stuff, pay for it, and leave. And even when it’s not crowded, people come prepared, pick up their stuff, pay for it, and leave. In such a transactional environment, where is the opportunity to have a meaningful dialogue with the shopper? Moreover, under the guise of “providing consumers with a more personalised and fulfiling shopp