Earlier this month, we wrote a column for Point-Of-Purchase, a Shopper Marketing Magazine. This article details what we learnt from our recent experiment to halt trespassing deaths while crossing the tracks, and how these can be translated into the retail space.
——————————————————- “Consumers claim 70% of their final purchase decisions are made at the store shelf, but we don’t know as much as we would like to about how these purchase decisions are really made. So we’re in th
Our unconventional ways of working and researching behaviour – observation based research, using principles of cognitive neurology and behavioural economics into our interventions, and behavioural design – is starting to get noticed not only by the marketing and corporate fraternity, but also world media. This video gives you a great idea into how we delve deep into the behavioural problems that exist in marketing departments, organizational cultures and public spaces, and ho