Final Mile solves complex behavioral problems in public
health, financial empowerment and other issues involving human
decisions by creating behavioral science solutions.

How We
Create Impact

We use a collaborative, multidisciplinary approach to understand the personal and social context of underlying behaviors and design behavior change strategies and tools that stakeholders need.

How We Help

From safety on the railways to better sanitation, maternal health to young women’s relationships, our teams seek solutions to increase people’s well-being.

Discover stories about our embrace of complexity – and explore how we’ve used our approach to tackle behavior change for the COVID-19 pandemic


Working with
Complex Behavioral Problems 

Pandemic Playbook

Use of


Contextual and Behavioral Drivers that Influence Clinical Behaviors of Healthcare Providers in Reproductive, Maternal, Newborn and Child Health (RMNCH) facilities in Uttar Pradesh, India
Bridging Intent-Action Gap in Men's Decision-making Regarding Voluntary Medical Male Circumcision (VMMC) in Zambia and Zimbabwe
ESOMAR Foundation Award
Reducing Accidents on Unmanned Railway Level Crossings in India
Developing a Framework for Cash Transfer Programs that Foster Sustained Economic Empowerment to Reduce Sexual Risk Among Adolescent Girls and Young Women (AGYW)
BMC Public Health
Understanding Demand and Supply Sides of Sex Trafficking in India
ESOMAR Best Paper Award
Understanding Decision-making
HIV Prevention Decisions of Adolescent Girls and Young Women (AGYW) in South Africa
South African Health Review
Effects of Providing Fixed Compensation and Lottery-based Rewards on Uptake of Voluntary Medical Male Circumcision (VMMC) in Kenya
Journal of AIDS
The New Think Tank
Mint Article
Decision-making about Early-infant & Early-adolescent Voluntary Medical Male Circumcision (VMMC) in Zambia and Zimbabwe
Reducing the Number of Deaths on Suburban Rail Tracks in Mumbai, India
Boston Globe

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