• Final Mile

Behavioural design of everyday things

Without bringing in the additional resource of countdown meters, how can you modify the behaviour of drivers waiting in traffic. Here’s one solution – a traffic light with progress bar.

Improved traffic light |

Can’t find the keyhole at night? Here’s a clever keyhole design that lets you find it in the dark.

A creative keyhole |


1 view0 comments

Recent Posts

See All

The current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial institutions around the world will need adopt proactive strategic

In the current context of social distancing driven by COVID-19, we’ve picked up or amped up a few behaviors – increased hand-washing is probably one. But will these newly acquired habits sustain when

On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous