Behavioural design of ‘very essential’ things
If you haven’t seen it yet, here’s a beer dispenser that overthrows the conventional ways of pouring beer, and does that in style. It’s the Bottoms Up Beer Dispenser.
With just one minor modification, this takes the traditional plastic beer cup and turns it on its head, literally.
As PopSci reports,
The cup features a small hole at the bottom, covered up by a circular magnet. Pressurized beer lifts the magnet up, filling the cup until the weight of the beer on top of the magnet pushes it back down, sealing the bottom. This system is not only faster (serving 56 draft beers in a minute), but minimizes spilling, to the joy of sticky-footed concert-goers everywhere.
What is even more interesting is that these cups cost only 30 cents more than normal disposable cups. Moreover, the magnets can also serve as advertising, drawing in more revenue.
Let’s try calculating an ROI on that, shall we?
Talking about beer, would you like a pizza with that? Here it is, in the GREENBOX, a pizza box designed for eating, and also for later storage.
With just a few simple modifications, what these products reflect is the intricate observation and understanding of human behaviour.
This is what allows us to design for persuasion and influence desired behaviour change.