• Final Mile

Behavioural design of ‘very essential’ things

If you haven’t seen it yet, here’s a beer dispenser that overthrows the conventional ways of pouring beer, and does that in style. It’s the Bottoms Up Beer Dispenser.

With just one minor modification, this takes the traditional plastic beer cup and turns it on its head, literally.

As PopSci reports,

The cup features a small hole at the bottom, covered up by a circular magnet. Pressurized beer lifts the magnet up, filling the cup until the weight of the beer on top of the magnet pushes it back down, sealing the bottom. This system is not only faster (serving 56 draft beers in a minute), but minimizes spilling, to the joy of sticky-footed concert-goers everywhere.

What is even more interesting is that these cups cost only 30 cents more than normal disposable cups. Moreover, the magnets can also serve as advertising, drawing in more revenue.

Let’s try calculating an ROI on that, shall we?

Talking about beer, would you like a pizza with that? Here it is, in the GREENBOX, a pizza box designed for eating, and also for later storage.

With just a few simple modifications, what these products reflect is the intricate observation and understanding of human behaviour.

This is what allows us to design for persuasion and influence desired behaviour change.

(via neatorama)


0 views0 comments

Recent Posts

See All

The current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial institutions around the world will need adopt proactive strategic

In the current context of social distancing driven by COVID-19, we’ve picked up or amped up a few behaviors – increased hand-washing is probably one. But will these newly acquired habits sustain when

On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous