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  • Final Mile
    • Apr 5, 2018
    • 1 min read

Blameless driverless cars (and their consequences)

On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous car.

Will her family get emotional closure to this tragic event? The answer to this question has a huge impact on the uptake and eventual success of autonomous vehicle technology. It is time that auto-makers and policy makers looked into the softer aspects of this technology.

Read more here to find out.

This article was published on Livemint as part of the series ‘Behavior By Brain‘ that I author.

#autonomousvehicles #behaviouraldesign #emotionalbrain #Safety

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