Death rates drop on tracks

Times of India, today, reported how sustained efforts by Central Railway and FinalMile has been successful in minimizing death rates due to trespassing.

Our interventions along with the Central Railway efforts have managed to bring down death rates by as much as 70% in some sections.

The success of this approach hinges on two important factors. Big behavioural problems don’t need fancy solutions with large budgets and huge resources, but a fundamentally different approach that is designed on the unconscious. That is your big idea.

And secondly, the biggest success of this approach hinges on the fact that it is possible to change behaviour of people without them even being aware of the fact that we are changing their behaviour.

#indianrailways #neuroscience #Railways #trespassing