• Final Mile

Do as they do

We’re a herdlike species.

As Cialdini, author of best seller, Influence puts it, “People want to do what they think others will do.” And this learning is being used across diverse situations, including getting people to reuse their towels at hotels, encouraging people to go out and vote, and getting teenagers to stay off drugs.

All of us have sometime or the other been influenced by group behavior. What happens in this elevator is a brilliant example of how we would behave in group situations, which is deeply rooted in behavior psychology.

As Cialdini mentions in his NPR interview, many classical findings in social psychology demonstrate the power of social proof to influence other people’s actions.

To take just one, in an experiment conducted by scientist Stanley Milgram and colleagues, an assistant of the researchers stopped on a busy New York City sidewalk and gazed skyward for sixty seconds. Most passersby simply walked around the man without even glancing to see what he was looking at. However, when the researchers added four other men to that group of sky gazers, the number of passersby who joined them more than quadrupled.

Interesting. Interesting.

#Irrationality #cialdini #psychology #socialproof #behaviouraleconomics

1 view0 comments

Recent Posts

See All

The current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial institutions around the world will need adopt proactive strategic

In the current context of social distancing driven by COVID-19, we’ve picked up or amped up a few behaviors – increased hand-washing is probably one. But will these newly acquired habits sustain when

On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous