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Influencing public behaviour – Need for a better Design philosophy

We recently wrote a piece on Mumbaiboss.com on our take on how to solve some of the behavioral problems in Mumbai, like Spitting, Littering, Trespassing, Smoking in public places. We argue that the current approach to influencing behavior is built on fundamentally wrong assumptions.  And that a Behavioral Sciences based approach would be lot more effective in solving these long standing problems. Read more here http://mumbaiboss.com/2012/01/30/whats-the-matter-with-us/

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