Mind games to stop death on the tracks

Just this morning, Mint-WSJ carried an article that details the work that FinalMile does in the area of behaviour change.

Our experiment at Wadala station to minimize deaths due to trespassing — done pro bono — is probably Final Mile’s biggest project in terms of the number of people it works on every day.

While the trespassing project forms a large part of the article, other initiatives we’ve undertaken for behaviour change across applications, including public behaviour and marketing are briefly explained.

Will you take a read and let us know what you think?

#behaviouraldesign #trespassing #cocktailpartyeffect #indianrailways #Railways #minimizingdeaths