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Multi-synaptic experiences. The next frontier.

Just a quick heads up, Scientific American carries a crisp explanation of how memories are formed. This part explains the phenomenon well.

As a person processes an event, two neurons pass information through a small space called a synapse. This chemical conversation triggers an intricate cascade, inviting nearby neurons to fire and ultimately creating a network of connections with varying strengths. Afterward, this pattern of connections, or memory, remains within the network of neurons that processed the event.

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It’s more complicated than that sounds.

Your brain consists of about 100 billion neurons. There are anywhere from 1,000 to 10,000 synapses for each neuron, leading to more than trillion connections, each connection responsible for one memory or the other.

And not stopping there, every time you recall a memory or have a new thought, you are creating a new connection in your brain.

And then, brands and marketers today are still talking about USPs. It’s time to sidestep this convention and understand how we can look at deeper connections that strengthen the relationships with not just products and brands, but play a huge role in enabling newer experiences.

#brand #engram #memory #usp

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