Search
  • christina5434

Nudging to Safety


diagonal

A recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related deaths by 2030. Bulk of these fatalities happen in developing and underdeveloped nations.

BBC Future carried a story that features Final Mile’s work in using Behavioral Sciences to improve Road Safety. Human error is the overwhelming cause of accidents and fatalities. Nudging or Behavioral design interventions aimed at reducing driver errors is one effective way to deal with the human errors. There is an urgent need to go beyond plain awareness campaigns. Driving is a highly over-learned and non-conscious activity, one that is very complex involving many senses and skills. Interventions that impact at a non-conscious level, therefore are likely to make a better impact.

The story by BBC Future collates some of the interesting examples of such interventions. Read more here

0 views0 comments

Recent Posts

See All

Delinquency management in a post-COVID world

The current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial institutions around the world will need adopt proactive strategic

Sustaining Newly Acquired Hand-wash Behaviors

In the current context of social distancing driven by COVID-19, we’ve picked up or amped up a few behaviors – increased hand-washing is probably one. But will these newly acquired habits sustain when

Blameless driverless cars (and their consequences)

On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous