Search
  • Final Mile

Nutrition SBCC Video

Final Mile is part of the SBCC (Social Behavior Change Communication) Expert Working Group constituted by SPRING & GAIN under the aegis of USAID. The EWG is tasked with evolving SBCC strategies for improving Nutrition behaviors at scale. Two S’s are critical to this strategy: Scale & Social.

Final Mile played a key role in shaping of this strategy. The Nutrition community, thanks partly to our efforts, saw value in using learnings from Behavioral Economics, Cognitive Neuroscience and Design Thinking to shape SBCC strategies. The case studies and approaches we shared have demonstrated that application of Behavioral Sciences can be achieved at scale provided we use the right research tools and test various interventions, in context. The future of SBCC in Nutrition is being shaped by a group of highly committed organisations that have proven expertise in their areas and we are delighted to be in that group. Here is a short video that captures the essence of this evolving SBCC strategy. It also captures one of our projects that has been featured as one of the “Great SBCC Examples”


Screen Shot 2015-06-16 at 10.59.27 am

0 views0 comments

Recent Posts

See All

Delinquency management in a post-COVID world

The current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial institutions around the world will need adopt proactive strategic

Sustaining Newly Acquired Hand-wash Behaviors

In the current context of social distancing driven by COVID-19, we’ve picked up or amped up a few behaviors – increased hand-washing is probably one. But will these newly acquired habits sustain when

Blameless driverless cars (and their consequences)

On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous