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  • Final Mile

Reassuringly great tasting.

When you’re holding a product in your hands, what’s really important is being comforted that this product won’t let you down. My Diet Pepsi can pulled this off wonderfully the other night.


All 6 Months

We couldn’t stress more on the role of branding at the point of action. If you know me well, I am not a fan of these diet drinks. Instead of those missable “Best Within 6 Months…” legalese, Pepsi did a great job of putting me at ease and priming me to enjoy the cola within the can.

Simple. Well placed. Well written. Sometimes, I guess this does a much harder job to reassure the consumer and ensure a much better brand/product experience.

#pointofaction #packaging #design #Pepsi #branding

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