Search
  • christina5434

See. Run. Dance.

This video has been getting a lot of plays in the last couple of weeks. If you haven’t seen it yet, take a look. It’s an engaging three minutes of dancing and gathering.


While of course, the element of entertainment exists, there lies another reason for the naturally developing dance party, social influence, or as Jonah Lehrer calls it, social conformity.

Watching this video, there’s little doubt that other people’s behaviours are a powerful source of social influence. We look at what others do to guide our actions and behaviour.

What is more interesting is how it escalates into a fully blown dance party (first rush around 1:16 and second rush starting from 1:34).

Jonah Lehrer explains it well…

At a certain point, the group of awkward dancers becomes undeniable – they can no longer be ignored. And that is when the contagion begins. Once we start to wonder whether the dance is fun – or what that cluster of people is looking at – then it’s only a matter of time before we too start to dance.

The time is ripe to apply learnings from these fundamental sciences in marketing. What do you think, are the other ways your brand can influence people, apart from just mere communication?

(via Noah Brier)

#heuristics #psychology #socialproof #youtube

0 views0 comments

Recent Posts

See All

Delinquency management in a post-COVID world

The current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial institutions around the world will need adopt proactive strategic

Sustaining Newly Acquired Hand-wash Behaviors

In the current context of social distancing driven by COVID-19, we’ve picked up or amped up a few behaviors – increased hand-washing is probably one. But will these newly acquired habits sustain when

Blameless driverless cars (and their consequences)

On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous

Stay Up to Date

Would you like to hear more about what Final Mile is up to? We can send you periodic updates about our research, new insights, and the projects we’re working on. Simply enter your details here.

Subscribe to Our Site

logo-white.png

|

|

|

|

|

© finalmile consultants . All rights reserved.

  • LinkedIn
  • Twitter