Search
  • Final Mile

The store IS the battleground

Slowly but surely, our beliefs about a new wave in marketing are getting vindicated. The article in today’s Brand Equity, Economic Times shows further proof that consumers are now making most of their purchase decisions in the store; marketers are following suit.

The GMA/Deloitte Report, “Delivering the Promise of Shopper Marketing” validates this sentiments in its 2008 report on how than 60% of the retailers and manufacturers plan to invest more in non-trade in-store programmes in the next year . This growth will come at the expense of traditional media such as television and print.

Of course, now that everyone’s throwing their hat into the arena, retail has suddenly become the next best thing in marketing. But it’s not all about just owning this medium, it’s more about honing the message. And, this is what will tip the scales.

What do you think?


#ConversionMarketing #india #news #retail

0 views0 comments

Recent Posts

See All

Qua(run)tine Behaviour: why we break the rules

As the days of lockdown increase, so does our impatience. The pandemic looms around us and we find ourselves unable to follow guidelines, despite being aware of the dire consequences of roaming the st