• Final Mile

Wadala Experiment features on The Boston Globe

Our work to minimize deaths due to trespassing on Mumbai’s railway tracks, called the Wadala Experiment, has been featured by Boston Globe in their Ideas section. The online version is out, and the paper version will be featured in this Sunday’s (May 7) Ideas Section.

The article details the Wadala Experiment and what we did. It also explains how we apply scientific principles into all our assignments thereby developing a fresher perspective on observing and explaining behaviour, and modifying it in a desired manner.

Take a read; how does this new perspective alter the way you’ve been approaching behaviour change all along?

#finalmile #indianrailways #thebostonglobe #trespassing

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